AI Headshots AI product marketing site · Next.js
Create a high-contrast product marketing site that explained AI headshots quickly and pushed visitors toward generation.
- Timeline
- 1 week
- Role
- Design engineering
- Team
- Joseph West
- Tools
- Next.js · React · CSS · Conversion copy
The audience arrives with skepticism: they need to understand quality, speed, use cases, and trust before they commit. The site had to answer those questions quickly without becoming a feature dump.
For AI products, the conversion problem is usually clarity before novelty. The page needed to make the result, use case, and next action visible inside the first few scrolls.
A generic AI landing page would over-index on technical promise and under-explain the buyer's practical need: a better professional photo without scheduling a shoot.
The page uses dark, high-contrast product framing, repeated CTAs, and direct benefit copy to connect the generator to professional outcomes. Layout density stays high, but sections remain scannable.
The same filing has to hold on mobile, where most acquisition traffic lands first.
A focused marketing surface for an AI headshot product, built to move first-time visitors from skepticism to trial without asking them to parse the whole product first.
- 01 Next.js marketing surface with high-contrast visual hierarchy.
- 02 Dual CTA architecture for different readiness levels.
- 03 Copy structured around outcome, quality, and speed.
Add proof modules only when real before/after, customer, or conversion data can be defended.